19 September 2021
To help other brands predict marketing strategies, the Singapore-based Marketing Technology company, Ojamu, is making use of blockchain and Artificial Intelligence (AI).
Presently, where marketing technology is evolving at a rapid pace, many companies across the globe are witnessing tough competition and are desiring to be the best among others. Some are using Artificial Intelligence (AI), while others are making use of machine learning. Although, this is the outcome of the fierce competition for consumer’s attention and money that is forcing brands to run successful marketing campaigns consistently.
However, aiming to revolutionize the digital marketing industry, Ojaum, the MarTech Company, noted that it combines blockchain and Artificial Intelligence (AI) to predict effective digital marketing strategies. “Ojamu empowers brands using Artificial Intelligence (AI) driven insights and cutting-edge automated solutions based on blockchain technology,” stated the Ojamu team.
Adding further, Ojamu said, just like McDonald’s, Nestle, and Virgin Media use blockchain to improve their marketing campaigns, we leverage blockchain and AI to help brands run successful marketing campaigns. We do that by using AI-driven insights, blockchain technology for automated solutions, and NFTs.
The MarTech company also noted that its AI algorithms are trained to connect with NFTs. As NFTs give brands access to an industry vertical's key data and cross-correlated data points. It helps in finding the hidden data groups that could be useful in one’s digital marketing campaigns.
As per Ojamu, its AI algorithms gather millions of data points in the target industries for brands and marketing agency clients. Ojamu claimed that the data is provided into its Neural Predictive Engine and Intelligent Platform to support AI-based campaign recommendations. Moreover, this gives brands a clear picture to execute the digital marketing strategies with the highest ROI potential.
Disclaimer: The author’s views and opinions are for informational purposes only and do not constitute financial, investment, or other advice.