1 August 2026
Indian Cryptocurrency Ads To Be Self regulated For Now
According to local media reports, the Indian Blockchain and Crypto Assets Council (BACC) will include Cryptocurrency ads as a part of its “standardized self-regulation.”
For a long time, the India Crypto exchanges have been facing uncertainty, and they were expecting clarity on guidelines for promotions through the bill. However, the bill has been delayed, and the CEO of Crypto exchange CoinSwitch Kuber and BACC’s co-chair, Ashish Singhal, said “We are in discussions with the Advertising Standards Council of India and BACC and proposed steps for every industry player to take before they open up their advertising in general. These discussions are ongoing and hopefully, we would have our SROs ready within the next few weeks.”
After the discussion, there could be “dos and don’ts” of Crypto advertising in India, but its compliance will not be mandated by law. Recently, the advertising regulators in the UK restricted a football club over its fan token promotion and blocked ads by various businesses that didn’t comply with ASA’s guidelines.
While the UK's Advertising Standards Authority (ASA) has already taken measures to stop “misleading” Crypto ads, the government of India is yet to release guidelines.
Sources also claim that BACC is working on self-regulatory guidelines to standardize know your customer (KYC), FIU reporting, risk monitoring, and customer education. Singhal added, “First is on KYC norms. Any user coming on to the crypto platform, what are the KYC norms, how can we standardize the norms to ensure that every player in the crypto industry follows the same standards for onboarding their customers.”
While talking about customer education, Singhal noted that the aim is to collaboratively form a common platform for users where they can clear their doubts on Crypto.
Singhal favors the government over taking time with Cryptocurrency regulations. He believes that the government is first trying to understand “the nuances of the space,” “rather than rushing to the regulation.”
Disclaimer: The author’s thoughts and comments are solely for educational reasons and informative purposes only. They do not represent financial, investment, or other advice.
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