The "Crypto winter" hasn't stopped large firms from investing and publicizing plans for Web3 development. Warner Music as well as Disney have hired more employees in preparation for Web3 developments, while Starbucks has announced its NFT loyalty program, Odyssey. There's been a recent uptick in the number of companies releasing NFT collections and making Web3-related investments, such as purchasing plots of virtual real estate in the Metaverse. Many different types of businesses are placing bets on Web3, but the garment, beverage, and luxury goods industries are particularly well represented. We analyzed the most lucrative NFTs on Ethereum as well as added companies who have opted to use other blockchain networks to fuel their Web3 expansion in our analysis.

Also Read: 10 Best Facts About Cryptocurrency And Bitcoin In 2022

The ability to expand their customer base, create a stronger online presence, as well as increase sales is what has attracted several companies to the Metaverse, NFTs, as well as Cryptocurrency. The possibilities that these innovations open up are expanding at a dizzying rate; thus, it is fascinating to observe the early adopters to learn what they are performing as well as how they are profiting from those innovations.

Also Read: Bored Ape NFTs: How Does It Work?

You should at least give these 8 brands a try:

        1. Nike

Nike already was ahead of the curve in the blockchain sneaker space when it received a patent for their "CryptoKicks" in 2015, even before the mainstream Web3 push started. In March of 2020, Nike conducted a trial using blockchain technology in conjunction with Macy's and Auburn University's RFID Lab to improve the flow of product information across the retailer's supply chain. However, Nike's main step in Web3 came in December 2021, when Nike purchased Nike shoe company RTFKT Studios. The 20,000-item CloneX NFT series is really the brainchild of RTFKT, and it has seen a trade volume of 436 ETH or $584,240 so far. 

        2. Stella Artois

Stella Artois has utilized horse racing as a marketing tool for many years. Zed Run is a Metaverse gaming platform in which users may purchase, trade, as well as breed virtual racehorses and afterwards compete in races with them. Stella Artois has already "bred" its own distinctive stable of horses on the site, outfitting them with customized coverings and building a 3D track for the competition.

        3. Tiffany & Co.

Tiffany, among the most traditional luxury companies, made its way into the Web3 realm with CryptoPunks, which is, in comparison to other NFT ventures, a real masterpiece. It was announced in August 2022 that holders of CryptoPunk NFTs will get access to 250 digital necklaces designed by Tiffany at a price of 30 ETH apiece or approximately $50,000 at the time. There were non-fungible tokens (NFTs) in the form of diamond-studded pendants that could be exchanged for actual jewelry. The record selling price for a Tiffany CryptoPunk necklace is 55 ETH, which was paid by a single person.

        4. Forever 21

The game, Forever 21 has gone completely into the Metaverse, teaming up with Roblox to host a virtual world called Forever 21 Shop City, where users can build their personal Forever 21 businesses to their own specifications and sometimes even recruit non-player "workers." The goal of the gameplay is straightforward: build your shop into Shop City's most prosperous enterprise. As a result, whenever Forever 21 releases a new collection in its brick-and-mortar shops, the goods from that range are simultaneously made accessible in this proto-Metaverse.

        5. Gucci

Gucci, an Italian high fashion house, has a comprehensive Web3 plan that includes Non-Fungible Tokens, multiverse property, Decentraland Autonomous Organization investment, as well as acceptance of bitcoin payments. In May 2021, a video NFT of Gucci's Aria fashion line sold for $25,000 at Christie's Proof of Sovereignty bidding. After then, in February of 2022, Superplastic and other toy companies released 1,000 NFTs as part of a joint promotion. Each NFT cost 1.5 ETH, or about $2,623, and could be redeemed for a ceramic sculpture manufactured by hand in Italy that was developed in collaboration with Gucci.

        6. Wendy’s

With an emphasis on morning meals, Wendy's has launched the Sunrise City Metaverse Experience on Horizon Worlds, Meta's virtual reality platform. As the "Wendyverse" continues to grow, the addition of the metropolis is only natural. Wendy's has made the Sunrise Town Metaverse Adventure seem like a castle from a medieval fantasy, complete with flying bacon bridges and biscuits, as well as models soaring through the air on breakfast vegetables.

        7. Adidas

Back in November of 2021, Adidas began making investments in Web3. The brand seems to have bought some real estate in The Sandbox, however the terms of the acquisition are murky at best or the corporation may have paid for the property off-chain or been given it as a gift. Also, it announced a partnership with Coinbase in the same month, but it hasn't said why, and as of this writing, it hasn't said anything more about the partnership either.

        8. Starbucks

Incorporating blockchain technology that satisfies Starbucks' sustainability objectives is just one example of how well the NFT program represents the organization's vision. Starbucks' NFTs, that also come in the type of access passes, aim to establish a new, worldwide virtual group in which branded collections grant clients special access to experiences. This concept of a "third place", a place between home and work where people can connect is central to Starbucks' authenticity.

The Bottomline

Just 22% of customers have a clear understanding of what constitutes an NFT, suggesting widespread misunderstanding. Framing themselves as overviews, demonstrating consumers what is possible, and overall demystifying what may be a difficult sector are great ways for forward-thinking businesses to gain their love and favor. The Creating Virtually a Reality presentation is the starting point. Visit us now and discover what the future holds, no magic ball necessary.
Disclaimer: The author’s thoughts and comments are solely for educational reasons and informative purposes only. They do not represent financial, investment, or other advice.