6 July 2020
Many companies have great products but end up failing in the market due to a lack of awareness and acknowledgment amongst the people. Just creating a brilliant product is not enough if it is not going to be recognized and used in the market. People need to accept and be loyal to the product brand. Many fail to understand and acknowledge the impact a community can create and do on people. Even if there is not a magical spell or some formula for building a strong community, however, there are certain factors that you can consider to create a meaningful experience.
Having a strong community can help you understand and determine various factors such as learning about your audience, the outcome of your project, and things you can consider for the betterment, a communication portal for your customers and potentials, PR, and so forth. Basically having a strong community is much more beneficial to you than the people.
In this blog, we have laid out 6 strategies for you to contemplate and execute for that one consequential experience:
1. A story for your Brand
Everybody loves a good story especially when it is influential for a brand. A story for your brand can give that human touch and a voice to create a picture amongst the people. When people hear a story they tend to relate to the experience either felt or never felt before. This brings the emotional appeal to the brand for people to connect with. A good story brings a vision, values, ideas, attitude, and morale to the brand.
2. Social Media
In this world of digital media, you can get any information just with the click of a finger. Everyone is on Social Media, constantly spending time for work purposes or for leisure. It is thus of importance to have a strong presence on the social media platform. There are many platforms available to be a part of, however, one should focus on having a marketing strategy for planning and executing the work. The right choice of media with unique features not only helps to grow followers but create a hyped platform to communicate and reach. Thus it is important to choose the right media portal or platform for marketing and advertising. Also using the social media platform is effective and cost-efficient. The top and known social media platforms are Twitter, Facebook, Telegram, Instagram, LinkedIn, YouTube, and so forth.
An ambassador is a face to your brand. People also tend to judge a brand with the ambassador it has. Ambassador can aid you to make a strong community and help to spread the word.
4. Involving Influencers
Influencers are the people who are popular and well known and have a large number of audience. In the crypto space, these people are ardent about Blockchain Technology or Cryptocurrency and thus can create and make an impact on its audiences. Influencers have the potentiality to bring a positive change, they can also help to expand the users and to build a strong community. Influencers are basically social media moguls.
5. Engagement of the Crypto Community
Just strategizing, planning, and execution won’t help unless the community is really involved in the space that you have created or are creating. One can practice engaging its crypto community by creating unique or meaningful content, posting and updating content from time to time, posts that will enable people to comment, debate or participate, providing rewards, airdrops and bounties, a social media contests, free giveaways and filtering the context on your social media.
6. Outsourcing Crypto Community
One can simply outsource the crypto community if you do not have the time and energy required to invest. Outsourcing the crypto community can also turn out to be an excellent choice for community management as these people are professionals. The company will already have a structure and layout for the crypto community space that you always wished to create. Many provide a wide range of services such as copywriting, SEO, social media marketing, and so forth. Also, many agencies are already a part of crypto communities and have access to information that one as an individual might not have. These agencies know what they’re doing, they’ve known the industry and will always have a back-up plan when things don’t work the way you expected.
As Coretta Scott King said,
“The greatness of a community is most accurately measured by the compassionate actions of its members.”