Dutch reporter and a television host Jort Kelder unveiled the Bitcoin scam and exposed the Bitcoin scammer himself via skype video. Kelder's identity was misused by bitcoin scammer by using his face to fake news articles that appeared to endorse phony Bitcoin investments on his behalf. These false advertisements tried to trick its readers into investing in Bitcoin through a series of compelling headlines involving Kelder. Kelder asked the bitcoin scammer to stop this nuisance and demanded that he takes down all such articles featuring his name.