Captured By Kinjal Gandhi / 4:13 pm on 29 October 2022
McCain Foods, the world's largest producer of processed potato goods, is all set to launch new Regen Fries in the Metaverse as part of the #SaveOurSoil campaign. These potatoes used to make Regen Fries were cultivated using regenerative agricultural technology, which aims to boost biodiversity, soil health, and on-farm environmental issues resistance. Meanwhile, McCain's free-to-play Farms of the Future game enables players to digitally cultivate potatoes using regenerative farming techniques, thereby improving soil health.
