Deepfake attacks are increasingly targeting crypto founders and tech executives through platforms like Zoom and Telegram. Cybercriminals use AI to create realistic video and voice impersonations of trusted individuals, deceiving victims into revealing sensitive data or authorizing fraudulent transactions. These attacks exploit publicly available video footage and voice samples, making the impersonations highly convincing. Recent incidents underscore the need for stronger identity verification protocols and greater vigilance. Experts urge using secure communication channels, multi-factor authentication, and out-of-band identity checks. As deepfake technology improves, the risk to high-value targets grows, making awareness and preventive strategies critical in protecting against these sophisticated scams.