Pepe Coin, or $PEPE, launched back in April 2023 and has been involved in controversies ever since. Inspired by the internet meme Pepe the Frog, the crypto was built on Ethereum. Unlike other meme coins, the frog-inspired PEPE could be the SHIB-killer and it has embraced its meme-based identity, even stating that it has no inherent value or use case. Pepe the Frog, the inspiration behind the coin, is one of the oldest memes. Even the OG meme was occasionally involved in controversies, but Pepe Coin capitalized on the existing community and fan base. Moreover, Pepe Coin adopted tactics, such as a no-tax policy and active marketing, to ride the meme coin craze.