In a move to proactively address the growing influence of artificial intelligence (AI) in various sectors, the UK’s Competition Markets Authority (CMA) has unveiled a set of principles governing the sale and deployment of foundation AI models. These principles, outlined in a recent report, are designed to establish accountability, promote diversity, and enhance transparency in the development and use of AI technologies. As the global AI environment continues to evolve, regulators grapple with striking a balance between the potential benefits and inherent risks of foundation AI models, which underpin services such as ChatGPT from OpenAI.