Major music label Universal Music Group announced today that it has formed "metaverse group" featuring a quartet of characters depicted in Bored Ape Yacht Club NFT collection, reimagining the virtual band playbook of Gorillaz with a Crypto twist. The band, Kingship, is made up of characters from NFTs owned by noted collector Jimmy “j1mmy” McNelis, who recently sold another of his Bored Ape NFTs for $3.4 million at Sotheby's auction.
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