Bella Hadid, a U.S. supermodel, has stepped into the Metaverse with the launch of CY-B3LLA – a collection of Non-Fungible Tokens featuring artwork based on 3-D scans of her face and body. The model was intrigued by shared virtual world environments, and she wanted to make “cool versions” of herself after becoming obsessed with video games during the COVID-19 lockdown.