Telegram, one of the largest messaging and communication platforms, has announced that toncoin, a top 20 cryptocurrency project, will be at the forefront of its new ad monetization policy. Pavel Durov, founder and CEO of Telegram, reported that the company will implement a new strategy to monetize over one trillion daily views that broadcast channels register. While Telegram was already monetizing some of this activity by displaying what the company qualified as “privacy-conscious” sponsored messages in large channels, Durov stated that this strategy has only allowed the monetization of 10% of this activity.