Timbaland, a music industry heavyweight, has offered its own take on the subject just one day after Universal Music Collection announced ambitions to build a virtual metaverse. Timbaland today announced the launch of Ape-In Productions, a new entertainment firm and platform dedicated to the creation of music and animation for metaverse applications. Ape-In will collaborate with a number of NFT owners and other collaborators from the Bored Ape Yacht Club.