TikTok has announced a one-of-its-kind creator-led NFT collection. The plan is to pair prominent TikTok creators with Crypto artists to create NFTs based on the creator's culturally significant — i.e. viral — videos. There will be a series of weekly drops until the end of the month. “TikTok exposing its community of creators to NFTs is a positive boost to the entire ecosystem,” Adam Jeffries, CEO of Metaplex Studios