In a press statement, Ultra, a gaming ecosystem that has worked with Ubisoft, AMD, and Atari, announced that its mainnet will go online on June 29th. True ownership of digital goods such as games and in-game items is the goal. The NFT marketplace now allows users to buy, trade, and resell user-generated content. To promote the new potential made available by its blockchain, Ultra is offering gamers and game developers more authority over digital assets.