Imagine a pine tree growing in sand. It grows quickly, shooting up to an impressive height in a short time. Yet, its roots remain shallow, never anchoring properly and leaving the tree vulnerable. When storms roll in, its size becomes its Achilles’ heel. Such was the story of Terra Luna: an unbelievable ascent on shaky foundations with a catastrophic downfall. How did a project become a star, then suddenly fall to zero? Does the new version of Terra Luna have any hope? To unpack these questions, we turned to Matt Willemsen, head of research and content at Collective Shift.