Sony Network Communications, part of the Sony Group that focuses on providing communications infrastructure services, has announced that it entered a joint venture to develop a blockchain to become “the backbone of global web3 infrastructure.” This new blockchain technology will be leveraged to create “killer Web3 use cases to drive the adoption of Web3,” according to a joint press release. The joint venture, which will be created in collaboration with Startale Labs, a Web3 development company, will provide value-added services for companies of the Sony Group in several key areas, including game and network services, music, pictures, entertainment technology and services, imaging and sensing solutions, and financial services.