Rakuten, along with various big crypto players from Japan, is gearing up to make new non-fungible token (NFT) and blockchain moves. Rakuten, which operates the biggest e-commerce platforms, e-pay service, content streaming platforms, and a Cryptocurrency exchange in Japan, has announced that it will launch an NFT business by next year. Rakuten stated that its new business arm combines an NFT marketplace with a sales platform and intellectual property holders.