Puma becomes the latest major brand to purchase a decentralized URL and reveal its nonfungible token, or NFT, by changing the Twitter handle to Puma.eth. The German sportswear brand registered the domain name with the Ethereum Name Service or ENS. Some of the benefits of an ENS name includes being able to receive any Cryptocurrency, token or blockchain-based asset, as well as being able to point to a decentralized website and to store profile information like an avatar, email address or Twitter handle.