Blockchain, according to a mobile startup that helps organisations engage, manage, and monetize mobile customers, is a chance to break free from tech giants' grasp on customer data. By blockchain-enabling its data exchange and loyalty ecosystem, Phunware is creating a dual-token economy. According to COO Randall Crowder, the wallet would "act as a hub for ongoing engagement with companies and perhaps provide a marketplace for digital offers and commodities in the future."