PUMP, the native token of Solana-based Pump.fun, fell 15% after founder Alon Cohen announced there would be no immediate airdrop. The token dropped from around $0.0085 to $0.003, dipping below its ICO price. Cohen emphasized prioritizing long-term token utility over short-term incentives. Two major wallets reportedly sold 1.2 billion PUMP at a loss of $1.2 million, while prominent investor “Machi Big Brother” increased his holdings despite being down over $5.8 million. The sharp decline underscores the volatility of memecoins, especially when investor expectations—like airdrops—are not met, highlighting the risks of hype-driven trading in the crypto ecosystem.