Binance CEO Changpeng Zhao (CZ) criticized 5ireChain founder Pratik Gauri for implying a partnership by posting a selfie with CZ captioned "What's cooking?" accompanied by a handshake emoji. CZ clarified that they had not engaged in any discussions, stating, "Nothing is cooking. Didn't even have a chat. Just a selfie at an event." He emphasized that misusing such photos for promotional purposes is inappropriate and cautioned the community to be wary of projects employing such tactics.