Thai telecommunications True Corporation and Naver Z, the South Korean-based Zepeto metaverse owner, have signed an MOU to expand Thailand's metaverse ecosystem. With this, True will offer a forward-thinking, online-to-offline experience expected to enhance Thailand's soft power in producing metaverse content using Zepeto as a platform. Zepeto has millions of users and around 500,000 content creators on the platform in Thailand.