Non Fungible tokens, according to Animoca Brand CEO Yat Siu, offer a new way to store culture in the virtual sphere. Siu argued in an interview with Cointelegraph that, while the technology underlying NFTs is new, the desire to "store culture" has existed throughout human history. "We describe NFTs as stores of culture, because they embody a moment in history,” he said, adding: “What is art? Art stores culture.”