Alex Adelman, the founder and CEO of Lolli, is innovating the intersection of Bitcoin and e-commerce through a rewards platform that lets users earn Bitcoin or cash-back for shopping at major retailers. Backed by investors such as Founders Fund, Bain Capital Ventures, and Mr. Beast’s Night Ventures, Lolli partners with over 25,000 stores, including Nike, Microsoft, and Sephora. The platform uses a browser extension and mobile app to simplify earning rewards, making Bitcoin adoption accessible to everyday consumers. Adelman aims to position Lolli as a leader in crypto rewards by focusing on partnerships and user-friendly crypto integration.