Lionel Messi has signed an agreement worth more than $20 million to promote Socios.com- a Cryptocurrency company focused on digital fan tokens. This three-year deal will include a promotional campaign leading up to the men's 2022 FIFA World Cup in November, where the global soccer star will represent Argentina. In addition, Socios have signed deals for more than 130 sports organizations, including many top football clubs such as Barca, Juventus, and Manchester City.