Rakuten, the Japanese electronic commerce and online retail company based in Tokyo has launched a non-fungible token (NFT) marketplace called Rakuten NFT. It is claimed to be a unique, one-stop platform that enables IP holders to build their own website for issuing and selling NFTs. The launch featured NFTs showcasing Ultraman anime and Kurogane Hiroshi G1 Gekitoshi with work illustrated by the renowned manga artist Hiroshi Kurogane.