This quarter (Q1 2021), retail investors outsold institutions, taking up the slack and driving Bitcoin's price to $61,000. Bitcoin has risen by 100 percent since the beginning of the year and by more than 500 percent in the last six months as a result of the new rally. Increased awareness through social media, celebrities endorsing crypto-related technologies, NFTs, and simpler technologies that encourage crypto acquisition may all be contributing to the increase in retail buyers.