According to a recent report from We Wealth, over 300,000 customers of Banca Generali will now be able to purchase and hold Bitcoin this year. This feature was enabled through the bank’s partnership with Cryptocurrency platform Conio, which will be integrated into Bance Generali’s Home Bank application. Riccardo Renna, the COO of Banca Generali, stated that the addition of Bitcoin was part of the bank’s larger plan to provide its clients with new and innovative services.