According to Tony Ling, co-founder of NFTGo, the presence of big players in the NFT space does not lead to mass adoption or innovation. The mainstream presence in the space has not been a game changer because the industry faces challenges with high royalty fees and a bear market. For example the recent 20% staff layoff at OpenSea. Ling claims that key innovation must happen in the new center, not some existing big unicorns.