Adidas' debut "Into the Metaverse" NFT launch yesterday netted the company $23.4 million in a single afternoon. The collection's incredible sales volume over the last 24 hours has moved it to the top of the leaderboard as the hottest NFT project in the world right now. Adidas initially revealed its ambitions in early December, when it purchased a Bored Ape and dressed it in Adidas clothing.