Ellison's to-do list is ambitious, but it is necessary if FTX wants to compete with Binance and become the leading cryptocurrency exchange in the world. Binance is already the largest cryptocurrency exchange in the world, and it has been expanding its market share rapidly in recent months. FTX is one of the few exchanges that can challenge Binance's dominance, but it will need to invest heavily in its products and services in order to do so. Ellison's to-do list also highlights the importance of community and loyalty in the cryptocurrency industry. FTX needs to build a strong community around its platform in order to attract and retain users.