Disney has ranked #1 in MBLM’s Brand Intimacy 2022 Study for the second time. The enhanced study applies MBLM’s proven Brand Intimacy model with AI to analyze more brands and data, assessing how consumers bond with the brands they use and love. Moreover, the Crypto and gaming industries are included in the study for the first time, with Cardano ranking 26th and Bitcoin 30th. Notably, Crypto outperformed traditional financial services brands.