Country music star Dolly Parton enters the Metaverse alongside the bestselling author James Patterson. She has announced that her “Dollyverse” is kicking off with the release of a co-branded book, album, NFTs, and a live-streamed musical performance at South by Southwest (SXSW) in Austin, Texas. FOX Entertainment’s Blockchain Creative Labs and blockchain company Eluvio is reportedly developing the Dollyverse.
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