Coinbase has expanded beyond crypto trading by launching stock trading, prediction markets, and additional financial products as part of its push to become an “Everything Exchange.” The move aims to diversify revenue and deepen user engagement by offering equities, derivatives-style products, and onchain markets within a single platform. Coinbase positions the expansion as a step toward merging traditional finance with crypto-native tools, targeting both retail and institutional users. The strategy reflects intensifying competition among exchanges to become full-service financial hubs rather than pure crypto venues.