Coinbase has launched U.S. stock trading, expanding beyond digital assets as part of its “everything exchange” strategy. The move allows users to trade equities alongside cryptocurrencies within a single platform, aiming to compete more directly with traditional brokerages and fintech apps. By integrating stocks with crypto services, Coinbase seeks to deepen user engagement and diversify revenue streams amid fluctuating digital asset markets, positioning itself as a comprehensive destination for modern retail investors.