Coinbase, the Nasdaq-listed Cryptocurrency exchange, has announced its multi-year partnership with the National Basketball Association (NBA), Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, and USA Basketball. This collaboration will facilitate Coinbase to have a brand presence featured during nationally televised games. Following this, each league will consist of unique content, innovations, activations, and experiences from Coinbase to educate fans on the increasing advancements happening across the Crypto-economy.