Taking advantage of their permissive commercialization rights, Bored Ape Yacht Club (BAYC) owners have turned their Ethereum NFT imagery into everything from apparel to toys, alcohol packaging, and restaurants. But now you can eat a few Bored Apes via limited-edition M&M's. Candy brand Mars has signed a deal with Universal Music Group (UMG) to create limited edition M&M's based on Kingship, a virtual band made up of Bored Ape Yacht Club and Mutant Ape Yacht Club avatars.
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