Binance founder Changpeng Zhao (CZ) faced criticism after mentioning Ronaldinho’s STAR10 token launch, despite clarifying it was not an endorsement. The token, launched on Binance Smart Chain, sparked controversy due to insider trading allegations and security concerns. Investors accused CZ of indirectly promoting a potentially risky project, given Ronaldinho’s past involvement in crypto scams. Initially, STAR10’s contract allowed token destruction, and its liquidity lock was just one month. Following backlash, developers extended the lock to 255 years. The incident highlights the risks of celebrity-backed tokens, urging investors to conduct thorough research before investing in such volatile crypto projects.