Binance celebrated "Bitcoin Pizza Day" from May 17 to May 22 across 20 countries and five continents. The festivities include in-person pizza parties, custom-branded pizza vans, and notable crypto community members delivering pizzas via Binance-branded scooters. This event commemorates the first real-world bitcoin purchase on May 22, 2010, when Laszlo Hanyecz traded 10,000 bitcoins for two Papa John’s pizzas. Rachel Conlan, Binance’s Chief Marketing Officer, highlighted the event's significance as an opportunity for consumers and community members to interact with the brand and celebrate Bitcoin’s historical milestone.