Axe is going to release "Dogecan," a limited-edition Dogecoin-themed body spray. Early samples have already been given out to well-known DOGE figures such as Billy Markus, Lil Mook, and Slim Jims. The marketing effort was first teased in April, around Doge Day, when Axe stated that if DogE reached $1, it would develop a "crypto scented" body spray. The price of Elon Musk's ostensibly favourite cryptocurrency has dropped by 76.1 percent since then.