Arthur Hayes, the co-founder and former CEO of BitMEX, has touted points as an innovative way to drive user acquisition cost-effectively while raising funding for new crypto projects during this bull market. Hayes, a current Chief Investment Officer at Maelstrom – a crypto-focussed investment fund, believes that Points is the best approach to address flaws linked to yield farming and ICOs (Initial Coin Offerings). Unpacking the points model and the rationale behind it in his newsletter, The Crypto Trader Digest, Hayes enlisted the parallels between funding in Web 2 and Web 3. He further dissected the rot in traditional finance and the challenges of previous crypto-funding models.