The American fast-food company McDonald’s has collaborated with Humberto Leon – Co-Founder of the fashion brand Opening Ceremony, to create a zodiac collection in the Metaverse. This initiative will honour the Chinese New Year. Customers can experience the “one-of-a-kind collection of zodiac animal designs” curated by Humberto Leon. In addition, customers would also receive horoscope readings that give foresight into their year ahead, based on their birth date.