FIFA and Algorand have entered a sponsorship deal, making Algorand the world football governing body’s official blockchain platform. As an official sponsor of the FIFA World Cup Qatar 2022 and the FIFA Women’s World Cup in Australia and New Zealand 2023, Algorand will offer its blockchain-based wallet solution. At the same time, FIFA will offer advertising, media exposure, and promotional possibilities due to Algorand’s assistance in building FIFA’s digital assets strategy.