In December, Adidas had entered a partnership with Bored Ape Yacht Club (BAYC), Cryptocurrency investor Gmoney, and comic series Punks Comic. This partnership has led to the first Adidas Originals NFT collection, which honors the creators and will provide access to virtual wearables for Blockchain-based gaming metaverse The Sandbox. The Adidas Originals NFT collection will be auctioned on December 17, and owners will “receive exclusive access to Adidas Originals experiences and product.”