Adidas said it was "enthusiastic" about the metaverse towards the end of November 2021, and that the business has worked with Coinbase and acquired land in The Sandbox. In terms of sales, the Adidas Originals NFT collection is the 49th-largest NFT project. Since its inception, the company has sold 14,781 ether, totaling $57.6 million. A single Adidas Originals NFT now costs 0.704 ether, or $2,729.