Coinstore Brand Upgrade, Exchange Evolves into Web3 Infrastructure Platform

Coinstore, a leading global cryptocurrency platform, has officially launched a comprehensive brand upgrade initiative, introducing its "One Touch to Crypto" philosophy while completely redesigning its brand identity, visual systems, product architecture, ecosystem strategy, and compliance mechanisms.

Coinstore 2.0 is structured around a four-part transformation blueprint:

• New Brand: “One Touch to Crypto” positions Coinstore as a simplified entry point to Web3, making decentralized access seamless, intuitive, and borderless.
• New Markets: Deepening market share in Southeast and South Asia, while expanding outreach into Africa and Latin America.
• New Alliances: Building a robust application ecosystem through project investments, Layer 1 partnerships, and Launchpad integrations.
• New Rules: Strengthening regulatory infrastructure with regional compliance, AI-driven risk management, and transparent asset custody frameworks.

Coinstore’s Launchpad module is being restructured to include AI-assisted evaluation and on-chain identity scoring, moving away from top-down curation to a community + algorithm dual governance framework. The result is a more transparent, inclusive, and meritocratic approach to discovering high-potential Web3 projects.

Recognizing the complexity of on-chain interactions, especially for first-time users, Coinstore is integrating AI to assist in onboarding. Its smart assistant will guide users through asset deployment, identity verification, and ecosystem exploration, minimizing drop-off rates and accelerating Web3 adoption.

To showcase these comprehensive upgrades, Coinstore will officially debut its brand transformation at Coinfest Asia 2025 in August, under the theme "Weaving Your Web3 Journey." The event will feature its new visual identity, upgraded Launchpad, compliance toolkits, and AI-powered features.

This ambitious transformation builds on a strong foundation: Coinstore has achieved 10 million registered users as of April, peak daily active users exceeding 200,000, and presence across 175+ countries. The platform has also hosted 100+ offline events, creating a complete online-to-offline ecosystem. This foundation supports the current brand transformation.

Coinstore CEO Johnson stated, "We're no longer just a trading platform—we're a brand that embodies shared values and energizes communities. This upgrade marks our step toward global ecosystem collaboration."

Coinstore's brand upgrade has received support from multiple ecosystem partners, with OMDB, CINO, Axioma, Hackathon City, Edubuk, Chiko, Barin Mineral Token, StrikeBit serving as key collaborators.

Media partners include Odaily, Coingape, MetaEra, DeThings, Coincu, Coinedition, Blockopedia, Techub News, Cointime, Voice Of Crypto, Lydian Labs, Droom Droom, Coinscapture, Connect Web3, Toktimes, and GeekMetaverse.