7 October 2022
Indian content creator company Shemaroo introduces ‘Shemaroo Theatre’ in the Decentraland Metaverse. It will be accessible on one of the world’s most sought-after Metaverse platforms, Decentraland, in partnership with Filmrare, a leading Metaverse Consulting & Development Company. The partnership will mark a new beginning for the global entertainment industry as well as metaverse users as it will open the window to a huge collection of Bollywood entertainment content to the world.
Virtual visitors in Shemaroo Theatre will have an all-new exciting screening experience along with a host of other movie experiences such as a plush lobby, box office counter, virtual trailer zones, along with popcorn and drinks counters for an immersive storytelling feel. It will show a Bollywood movie every Friday, starting 7th October 2022, which initially will be free for the users.
Hiren Gada, CEO of Shemaroo Entertainment commented, “Shemaroo has been the pioneers in the entertainment industry by constantly evolving and by being relevant to the consumers through its diverse content offering. As a brand, Shemaroo has always fostered the culture of innovation and technology and with the augment of Shemaroo Theatre on Decentraland Metaverse, we will be spearheading a parallel ecosystem for Bollywood movies to be experienced on a big screen, now from the comfort of one’s home.’’
Shemaroo Entertainment is taking Web 3.0 expansions, a notch higher, and is ready to lead the transformation for the entire media and entertainment industry. With this initiative in Metaverse, Shemaroo aims to further popularize Bollywood on a global stage and present hits across eras with iconic movies like Golmaal – Fun Unlimited, Amar Akbar Anthony, Jab We Met, and Disco Dancer, amongst others from Shemaroo’s large repository of powerful content.
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