About this business
This lean, multi-channel DTC brand operates in the high-growth functional wellness category, offering premium electrolyte supplements for hydration, recovery, and daily energy. With a China-based manufacturer, 3PL fulfillment in the UK and UAE, and a sub‑15 hour weekly workload, the business runs efficiently across three markets. Driven by Meta, Google, Amazon, and 32.5% organic revenue, the brand has a 21% repeat rate, 40,000+ email subscribers, and ~$50K subscription MRR. Unit economics ar...
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