Are you trying to increase foot traffic to your physical store? It can feel challenging if you have a well-optimized digital storefront and aren’t quite sure how to translate this to a physical building. This article will share some tips learnt from optimizing digital store fronts and how to use these to leverage your physical store.

Invest In An ATM

You can increase your revenue by buying an ATM. An ATM is a great way to increase foot traffic to your store as it encourages people to stop in to take out cash. It is also a great passive revenue stream, as you can leverage additional income through transaction fees.You could advertise that you have an ATM outside your store but place it inside the building, to encourage people to come in and explore what you have in stock.

Consider Accepting Crypto Payments

Crypto payments are accepted in some mainstream physical stores like Starbucks, and you can help your offering stand out from the crowd by accepting mainstream Crypto like Bitcoin in your physical store. There are some other market leaders out there that accept Crypto payments, like Whole Foods, and NewEgg. Consider accepting Bitcoin or other popular Crypto in your physical and digital storefronts to increase foot traffic.

Create A Solid Google My Business Listing

Your Google My Business listing is essential to increasing foot traffic, as nearly 50% of all online searches have a local focus. Include as much information about your business as possible, including details like your operation hours, phone number, address, pictures, and special features. Create an enticing listing that encourages people to visit your physical store.

Offer In-Store Offers & Events And Advertise Via Email Marketing

Reach your audience via email marketing and notify them of in-store offers and events. In-store events are a great way to increase foot traffic, and set you up as someone with expertise in a particular field. You could hold book signings, talks, or items focused around your products to draw people in. Most importantly, encourage people to sign up via a mailing list so they can keep informed of in-store events and discounts.

Use Google And Facebook Ads To Advertise Your Store

Google Ads revenue was around $54 billion in 2022, with 97% of Google sales coming from Google Ads alone. Use targeted ads to reach potential customers from specific locations and which fall into certain demographics. This can help you reach audiences from your desired customer base across their preferred social media channels, and ensure that they receive ads about your store and products of interest.

Set Up Relationships With Bloggers

Are you trying to reach a particular demographic? Partner with a blogger that has a target audience you’re looking to appeal to and have them come and review your store. If they’re willing to write about your products or physical store front, you’ll quickly benefit from the audience they’re writing for. Make sure their physical visit goes off without a hitch so that they write about you in a positive light.

Get Analytical About Your Foot Traffic

You can use foot traffic data to get an insight into the movement of people into or out of your store. This data could be derived by in-store sensors, data from mobile devices or cameras. Get analytical about your foot traffic and try to get an insight into the factors that drive high footfall into your store. Do you get additional footfall into your store on a particular day of the week? Does the weather play a factor in whether more people visit? 

Try and get an insight into what drives foot traffic into your store on a daily basis. Consider using Placer.ai or other analytics tools to see how this compares to your competition. This can help you build up a digital picture and reports based on the physical visits to your storefront.

Final Thoughts

Getting innovative about digital ways to increase physical foot traffic can range from buying an ATM to building up a digital picture of foot traffic using analytics. Be creative with your offering and try to stay ahead of the curve by offering sales through Crypto like Bitcoin. Use location-based digital offerings like targeted ads or a Google My Business Listing. 

Leverage email marketing lists and blogger reviews to increase awareness of the benefits of a physical visit to your store. Your digital input can make a huge difference to whether someone physically comes to visit your business.